Communication
for key moments
Reorganizing, restructuring, setting up a new structure, rebranding, or filling a vacant position—these pivotal moments in a company’s history demand empathy, composure, and specialized expertise at the intersection of strategy, change management, and communication.
Stéphanie de Haldat collaborates closely with teams to align all stakeholders, including management, employees, journalists, customers, partners, and public bodies. She is capable of immersing herself in the company for the duration of the assignment to provide support to the existing teams.
Her extensive experience in handling delicate situations and navigating insolvency proceedings positions her as an ideal liaison for the company’s advisers.
Services
Management
and implementation of internal and external communications in sensitive, complex or crisis situations.
Communication
strategy, speech engineering, message composition, and interface with councils.
Assistance
for managers to articulate their views in sensitive, complex, or crisis situations.
Awareness-building
and assistance for operational teams in communicating effectively with their contacts.
Crisis
communications consultancy and facilitation of executive committee (comex) seminars.
Examples of interventions
Pre-Pack Sale and Receivership
In the context of financial challenges, preparation for pre-pack sale and receivership :
Role : Crisis Communications Consultant
Responsibilities : Designing and producing communications for all stakeholders, including management, employees, the press, customers, distributors, and creditors.
Restructuring Involving Receivership, Compulsory Liquidation, and Job Preservation Plan
In the context of restructuring, encompassing receivership, compulsory liquidation, and a job preservation plan :
Role : Communications Director, responsible for internal and external communications, and a member of the executive committee (comex).
Responsibilities : Designing and producing communications for various industry stakeholders, including management, employees, shareholders, customers, distributors, regulatory authorities, public authorities, etc.
Employment Protection Plan in the Context of Significant Restructuring
Amidst substantial restructuring and the implementation of a job protection plan :
Role : Advising the Managing Director and the Communications Director, responsible for internal communications.
Responsibilities :
- Developing a comprehensive communication plan.
- Drafting internal and external communication messages.
- Coordinating content production.
- Assisting the Communications Director in formulating the communication strategy.
- Providing support to managers in their on-the-ground communications efforts.
Outsourced Communications Department for New Structure
In the process of establishing a new structure and acquiring assets from a liquidated company :
Role : Communications Director, and a member of the executive committee (comex).
Responsibilities :
- Creation of the brand.
- Designing and implementing the internal and external communications strategy.
- Management of press relations, social networking, and other related tasks.
Interim Management in a Context of Vacancy and Reduced Team
In a scenario involving a vacancy and a diminished team :
Role : Communications and Marketing Director.
Responsibilities : Management of communications and marketing activities, crisis management, recruitment of a permanent team to strengthen the workforce.
A few references
Stéphanie
de Haldat
Notably, she played a pivotal role in overseeing all facets of corporate communications, branding, reorganization, and restructuring during her tenure with Roche, a pharmaceutical company, from 2006 to 2018. Additionally, in 2020, she spearheaded communications efforts during the restructuring and subsequent liquidation of Presstalis. Stéphanie de Haldat is adept at navigating diverse structures and sectors.
A graduate in History from Paris IV Sorbonne and Information and Communication Sciences from Paris II Assas, she holds a Master’s degree in Digital Humanities from Sciences Po. Her expertise extends to being certified in Facilitating Collective Intelligence.
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